This Privacy Policy describes how Vassure Wholesale Pvt. Ltd. (operating under the brand V Wholesale, "we", "us", or "our") collects, uses, and protects your personal information when you use our website, mobile application, or purchase products from our store at NH65, Bhavanipuram, Vijayawada.

1. Information We Collect

1.1 Information You Provide

• Account information: Name, mobile number, email address, and delivery address when you register or place an order.
• Transaction data: Order history, products purchased, payment method, and billing details.
• Communications: Messages, queries, or complaints you send us via phone, WhatsApp, or email.
• Contractor/trade details: Business name, trade type, KYC documents (Aadhaar, PAN, GST) if you register as a contractor or B2B buyer.

1.2 Information Collected Automatically

• Device type, browser type, IP address, and operating system.
• Pages visited, time spent, and links clicked on our platform.
• Location data (only if you grant permission) for delivery address autofill and store distance.
• Cookies and similar tracking technologies to maintain your session and improve user experience.

1.3 Payment Information

We do not store your full card details. All payment transactions are processed by Cashfree Payments (a PCI-DSS compliant payment gateway). We only store transaction reference IDs and payment status.

2. How We Use Your Information

• To process and fulfil your orders and arrange delivery.
• To send order confirmations, invoices, and delivery updates via SMS or WhatsApp.
• To operate your loyalty points account and apply promo codes.
• To provide customer support and respond to queries.
• To send promotional offers, new product alerts, or seasonal notifications — only if you have opted in. You can opt out at any time.
• To verify contractor and trade professional credentials for B2B pricing.
• To improve our platform, product catalogue, and service quality.
• To comply with applicable Indian laws, tax obligations (GST), and regulatory requirements.

3. Sharing Your Information

We do not sell or rent your personal information to third parties. We share data only in the following limited cases:

• Delivery partners: Name, phone, and delivery address are shared with our logistics team or third-party delivery personnel solely to fulfil your order.
• Payment processor: Transaction data is shared with Cashfree Payments for processing.
• SMS/communication providers: Your phone number is shared with our OTP and notification provider (MSG91) solely for authentication and order updates.
• Legal requirements: We may disclose information if required by law, court order, or to protect the rights and safety of our customers and business.

4. Data Retention

We retain your account and transaction data for a minimum of 5 years from the date of the last transaction, as required under Indian GST and accounting laws. After this period, data is securely deleted or anonymised.

You may request deletion of your account and personal data at any time, subject to our legal retention obligations.

5. Cookies

Our platform uses cookies to keep you logged in, remember your cart, and analyse site performance. You can disable cookies in your browser settings; however, some features (such as login and cart) may not function correctly without them.

6. Data Security

We implement appropriate technical and organisational measures to protect your personal information, including:

• HTTPS encryption for all data in transit.
• Supabase (Postgres) with row-level security for data at rest.
• Access controls limiting staff access to customer data on a need-to-know basis.
• OTP-based authentication for customer accounts.

While we take every reasonable precaution, no system is 100% secure. In the event of a data breach affecting your rights, we will notify you as required by applicable law.

7. Your Rights

As a user, you have the right to:

• Access: Request a copy of the personal data we hold about you.
• Correction: Ask us to correct any inaccurate or incomplete data.
• Deletion: Request deletion of your account and personal data (subject to legal obligations).
• Opt-out: Unsubscribe from promotional communications at any time by contacting us.

To exercise these rights, contact us at hello@vwholesale.in or call 87126 97930.

8. Children's Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from minors. If you believe a minor has provided us with personal data, please contact us immediately.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be communicated via a notice on our platform. Continued use of our services after changes take effect constitutes acceptance of the updated policy.

10. Governing Law

This Privacy Policy is governed by the laws of India, including the Information Technology Act 2000 and rules made thereunder. Any disputes shall be subject to the exclusive jurisdiction of courts in Vijayawada, Andhra Pradesh.